Content Strategist Resume Keywords for ATS
ATS systems for Content Strategist roles prioritise candidates who demonstrate both strategic content planning capabilities and hands-on execution experience. Systems scan for evidence of content governance, user research methodologies, and measurable content performance outcomes. Successful CVs balance strategic terminology (content audits, information architecture) with platform-specific tools and quantifiable business impact.
ATS keywords for a Content Strategist Resume
Use these as a checklist — include the ones that genuinely apply to you, matched to the wording of the job you are targeting.
Core skills
Tools & software
Soft skills
Certifications & qualifications
How to get a Content Strategist Resume past the ATS
- Include 'content audit' with specific scope (e.g., '500+ page content audit') as this exact phrase appears in 70% of Content Strategist job descriptions
- List content management systems by their full name and acronym (e.g., 'WordPress CMS') as ATS may search for either variant
- Quantify content performance with metrics like 'organic traffic growth', 'engagement rate', or 'conversion uplift' rather than vague improvement claims
- Use both 'information architecture' and 'IA' in your CV as recruiters search for both terms when filtering candidates
- Include the phrase 'content governance framework' or 'editorial guidelines' if you've developed standards, as these signal senior-level strategic work
- Mirror the exact terminology from the job advert (e.g., if they say 'omnichannel' rather than 'multichannel', use their phrasing)
Before & after: Content Strategist Resume bullets
Before: Responsible for improving website content and making it better for users
After: Led content audit of 350+ pages and implemented information architecture redesign, increasing organic traffic by 42% and reducing bounce rate by 28%
Before: Worked with different teams to create content plans
After: Developed omnichannel content strategy in collaboration with marketing, product and UX teams, delivering content governance framework adopted across 5 business units
Before: Managed content and improved SEO performance
After: Executed SEO-driven content strategy using SEMrush and Google Analytics, achieving 65% increase in keyword rankings and 50,000 additional monthly sessions
Content Strategist Resume keywords — FAQ
What keywords should a Content Strategist put on their Resume?
A Content Strategist Resume should include core skills such as Content strategy, Content audits, Information architecture, User research, Content governance, SEO strategy, and name specific tools like Google Analytics, Contentful, WordPress, Airtable, Miro. Always match the exact terms used in the job description you are applying to.
How do I make my Content Strategist Resume ATS-friendly?
Use a plain-text skills section, mirror the keywords from the job posting word-for-word, spell out acronyms once alongside their short form, and quantify your achievements. Include 'content audit' with specific scope (e.g., '500+ page content audit') as this exact phrase appears in 70% of Content Strategist job descriptions
What skills do employers look for in a Content Strategist?
Beyond technical skills, employers screen for Strategic thinking, Cross-functional collaboration, Stakeholder communication, Problem-solving. Relevant qualifications include Content Strategy certification (Content Marketing Institute), Google Analytics Individual Qualification (GAIQ), HubSpot Content Marketing Certification.