Copywriter Resume Keywords for ATS
ATS systems for Copywriter roles prioritise evidence of writing expertise across multiple formats (digital, print, social), industry-specific experience (B2B, B2C, ecommerce), and familiarity with content management and SEO principles. Recruiters search for concrete examples of campaign work, brand tone development, and measurable content performance, so your CV must mirror the language used in job descriptions whilst demonstrating versatility across channels.
ATS keywords for a Copywriter Resume
Use these as a checklist — include the ones that genuinely apply to you, matched to the wording of the job you are targeting.
Core skills
Tools & software
Soft skills
Certifications & qualifications
How to get a Copywriter Resume past the ATS
- Include specific content formats you've written (landing pages, white papers, case studies, product descriptions, PPC ads) as these are frequently searched terms
- Name industries or sectors you've written for (fintech, healthcare, SaaS, retail) as recruiters often filter by domain experience
- Use both 'copywriting' and 'copy' as separate terms, and include variants like 'digital copywriter' or 'creative copywriter' if applicable to your experience
- Quantify content performance with metrics such as conversion rate improvements, engagement rates, click-through rates, or organic traffic increases
- Mirror the exact terminology from the job advert (e.g. if they say 'brand voice' rather than 'tone of voice', use their phrasing)
- List content management systems and marketing platforms by their full names and common abbreviations (e.g. 'WordPress CMS' and 'WordPress')
Before & after: Copywriter Resume bullets
Before: Wrote copy for various marketing campaigns and social media
After: Delivered SEO-optimised copy for 15+ integrated marketing campaigns across email, landing pages, and social media, achieving average CTR increase of 23% and supporting £400K revenue growth
Before: Responsible for creating content for the company website
After: Produced long-form content and UX microcopy for 50+ WordPress web pages, implementing brand tone of voice guidelines that improved average session duration by 34%
Before: Worked with design team on advertising materials
After: Collaborated with creative team to concept and write direct response copy for 8 national print and digital campaigns, generating 12,000+ qualified leads for B2B SaaS client
Copywriter Resume keywords — FAQ
What keywords should a Copywriter put on their Resume?
A Copywriter Resume should include core skills such as SEO copywriting, Content strategy, Brand messaging, Tone of voice development, UX writing, Email marketing copy, and name specific tools like Google Analytics, WordPress, Contentful, Grammarly, Hemingway Editor. Always match the exact terms used in the job description you are applying to.
How do I make my Copywriter Resume ATS-friendly?
Use a plain-text skills section, mirror the keywords from the job posting word-for-word, spell out acronyms once alongside their short form, and quantify your achievements. Include specific content formats you've written (landing pages, white papers, case studies, product descriptions, PPC ads) as these are frequently searched terms
What skills do employers look for in a Copywriter?
Beyond technical skills, employers screen for Attention to detail, Creative thinking, Collaboration, Time management. Relevant qualifications include CIM Diploma in Professional Marketing, Google Ads Creative Certification, HubSpot Content Marketing Certification.