Content Writer Resume Keywords for ATS

ATS systems for Content Writer roles prioritise evidence of writing versatility, SEO proficiency, and content strategy experience. Recruiters filter for specific content types (blogs, whitepapers, web copy), CMS platforms, and measurable engagement metrics, so your CV must mirror the language used in job descriptions whilst demonstrating tangible editorial impact.

ATS keywords for a Content Writer Resume

Use these as a checklist — include the ones that genuinely apply to you, matched to the wording of the job you are targeting.

Core skills

SEO copywritingContent strategyEditorial planningKeyword researchProofreading and editingBrand tone of voiceContent managementBloggingTechnical writingSocial media copywritingLong-form contentWeb content writingContent optimisation

Tools & software

WordPressGoogle AnalyticsSEMrushAhrefsYoast SEOHubSpotGrammarlyGoogle Search ConsoleContentfulTrelloAsana

Soft skills

Attention to detailTime managementAdaptabilityCollaborationCreative thinkingResearch skills

Certifications & qualifications

HubSpot Content Marketing CertificationGoogle Analytics Individual QualificationChartered Institute of Editing and Proofreading (CIEP) membershipCIM Diploma in Professional MarketingSEMrush SEO Toolkit Course

How to get a Content Writer Resume past the ATS

Include specific content formats you've written (e.g., 'case studies', 'whitepapers', 'landing pages') as these are common ATS search terms for Content Writer roles.
Quantify content performance with metrics like 'organic traffic increase', 'engagement rate', or 'conversion uplift' as ATS often scans for measurable outcomes.
List CMS platforms by their exact names (WordPress, not 'content management system') in a dedicated Skills or Tools section for precise keyword matching.
Mirror industry-specific terminology from the job advert—if they say 'B2B content', use that exact phrase rather than 'business writing'.
Include both 'SEO' and 'search engine optimisation' as different ATS configurations may search for either variant.
Place your most relevant writing niches (e.g., 'SaaS content', 'financial services copywriting') near the top of your CV where ATS weighting is strongest.

Before & after: Content Writer Resume bullets

Before: Wrote blog posts and articles for company website.

After: Produced 60+ SEO-optimised blog posts using keyword research and Yoast SEO, increasing organic traffic by 47% over 12 months.

Before: Created content for different marketing channels.

After: Developed multi-channel content strategy across blogs, whitepapers, and landing pages, achieving 32% improvement in lead conversion rate.

Before: Managed website content and kept it up to date.

After: Managed WordPress CMS for 200+ web pages, conducting content audits and optimisation that improved average session duration by 28%.

Content Writer Resume keywords — FAQ

What keywords should a Content Writer put on their Resume?

A Content Writer Resume should include core skills such as SEO copywriting, Content strategy, Editorial planning, Keyword research, Proofreading and editing, Brand tone of voice, and name specific tools like WordPress, Google Analytics, SEMrush, Ahrefs, Yoast SEO. Always match the exact terms used in the job description you are applying to.

How do I make my Content Writer Resume ATS-friendly?

Use a plain-text skills section, mirror the keywords from the job posting word-for-word, spell out acronyms once alongside their short form, and quantify your achievements. Include specific content formats you've written (e.g., 'case studies', 'whitepapers', 'landing pages') as these are common ATS search terms for Content Writer roles.

What skills do employers look for in a Content Writer?

Beyond technical skills, employers screen for Attention to detail, Time management, Adaptability, Collaboration. Relevant qualifications include HubSpot Content Marketing Certification, Google Analytics Individual Qualification, Chartered Institute of Editing and Proofreading (CIEP) membership.