PPC Specialist Resume Keywords for ATS

ATS systems screening PPC Specialist CVs prioritise platform-specific experience (Google Ads, Microsoft Advertising) and measurable campaign performance metrics such as ROAS, CPA, and CTR. Candidates must demonstrate proficiency in bid management, keyword research, and conversion tracking alongside analytical tools like Google Analytics 4 to pass initial filters.

ATS keywords for a PPC Specialist Resume

Use these as a checklist — include the ones that genuinely apply to you, matched to the wording of the job you are targeting.

Core skills

PPC campaign managementGoogle AdsMicrosoft Advertisingkeyword researchbid managementconversion rate optimisationA/B testingremarketingshopping campaignssearch engine marketingdisplay advertisingaudience targetingquality score optimisation

Tools & software

Google AdsGoogle Analytics 4Microsoft AdvertisingGoogle Tag ManagerSEMrushGoogle Ads EditorBing AdsFacebook Ads ManagerLinkedIn Campaign ManagerLooker StudioAhrefs

Soft skills

analytical thinkingattention to detaildata-driven decision makingcommunication skillstime managementproblem-solving

Certifications & qualifications

Google Ads Search CertificationGoogle Ads Display CertificationGoogle Analytics Individual QualificationMicrosoft Advertising Certified ProfessionalGoogle Shopping Ads Certification

How to get a PPC Specialist Resume past the ATS

Include specific campaign metrics (ROAS, CPA, CTR, conversion rate) with numerical values in your work experience bullets to trigger ATS performance filters
List Google Ads and Microsoft Advertising separately rather than grouping as 'PPC platforms' as recruiters search for exact platform names
Use both 'PPC' and 'pay-per-click' in your CV as different ATS systems may search for either variant
Mention specific campaign types (Search, Display, Shopping, Performance Max) as these are common ATS search terms for specialist roles
Include budget figures you've managed (e.g. '£50K monthly ad spend') as many ATS filters screen for budget responsibility levels

Before & after: PPC Specialist Resume bullets

Before: Managed PPC campaigns for various clients and improved their performance

After: Managed Google Ads and Microsoft Advertising campaigns across 12 e-commerce clients with combined monthly spend of £180K, achieving average ROAS of 520% and reducing CPA by 34%

Before: Responsible for keyword research and optimising ad copy

After: Conducted keyword research using SEMrush and optimised ad copy through A/B testing, increasing CTR from 2.1% to 3.8% and improving Quality Score from 6/10 to 8/10 across 450 active keywords

Before: Worked on shopping campaigns and tracking for online retailers

After: Launched and optimised Google Shopping campaigns for 5 retailers, implementing conversion tracking via Google Tag Manager and achieving £240K revenue with 18% month-on-month growth

PPC Specialist Resume keywords — FAQ

What keywords should a PPC Specialist put on their Resume?

A PPC Specialist Resume should include core skills such as PPC campaign management, Google Ads, Microsoft Advertising, keyword research, bid management, conversion rate optimisation, and name specific tools like Google Ads, Google Analytics 4, Microsoft Advertising, Google Tag Manager, SEMrush. Always match the exact terms used in the job description you are applying to.

How do I make my PPC Specialist Resume ATS-friendly?

Use a plain-text skills section, mirror the keywords from the job posting word-for-word, spell out acronyms once alongside their short form, and quantify your achievements. Include specific campaign metrics (ROAS, CPA, CTR, conversion rate) with numerical values in your work experience bullets to trigger ATS performance filters

What skills do employers look for in a PPC Specialist?

Beyond technical skills, employers screen for analytical thinking, attention to detail, data-driven decision making, communication skills. Relevant qualifications include Google Ads Search Certification, Google Ads Display Certification, Google Analytics Individual Qualification.