Public Relations Manager Resume Keywords for ATS
ATS systems for Public Relations Manager roles prioritise candidates demonstrating measurable media impact, crisis management experience, and strategic communications expertise. Successful CVs integrate specific PR methodologies, media monitoring tools, and quantifiable campaign outcomes (coverage reach, sentiment scores, share of voice) whilst mirroring the exact terminology used in job descriptions.
ATS keywords for a Public Relations Manager Resume
Use these as a checklist — include the ones that genuinely apply to you, matched to the wording of the job you are targeting.
Core skills
Tools & software
Soft skills
Certifications & qualifications
How to get a Public Relations Manager Resume past the ATS
- Include specific media tier achievements (e.g., 'national tier 1 media coverage' or 'broadcast media placements') as ATS filters scan for coverage quality indicators
- Quantify PR outcomes using industry-standard metrics: AVE (Advertising Value Equivalent), reach figures, share of voice percentages, and sentiment analysis scores
- List media monitoring and distribution platforms by their exact product names (Cision, not 'media database software') as recruiters search for specific tool proficiency
- Mirror the exact phrase variations used in job adverts: if they say 'stakeholder engagement' rather than 'stakeholder communications', use their terminology
- Include both 'PR' and 'Public Relations' throughout your CV as different ATS configurations may search for either term
- Reference specific PR frameworks or methodologies you've used (PESO model, RACE planning, message house development) to demonstrate strategic capability
Before & after: Public Relations Manager Resume bullets
Before: Managed company reputation and handled press enquiries
After: Led reputation management strategy achieving 92% positive media sentiment across 180+ national tier 1 placements using Cision media monitoring and proactive stakeholder engagement
Before: Wrote press releases and managed social media for product launches
After: Developed integrated digital PR campaigns for 6 product launches, securing 45% share of voice and generating 12.5M reach through press release distribution, influencer relations, and content strategy
Before: Dealt with crisis situations and protected brand image
After: Executed crisis communications protocols for 3 high-profile issues management scenarios, reducing negative sentiment by 67% within 48 hours through strategic media relations and message development
Public Relations Manager Resume keywords — FAQ
What keywords should a Public Relations Manager put on their Resume?
A Public Relations Manager Resume should include core skills such as Media Relations, Crisis Communications, Strategic Communications Planning, Press Release Writing, Stakeholder Engagement, Reputation Management, and name specific tools like Cision, Meltwater, Gorkana, Vuelio, Brandwatch. Always match the exact terms used in the job description you are applying to.
How do I make my Public Relations Manager Resume ATS-friendly?
Use a plain-text skills section, mirror the keywords from the job posting word-for-word, spell out acronyms once alongside their short form, and quantify your achievements. Include specific media tier achievements (e.g., 'national tier 1 media coverage' or 'broadcast media placements') as ATS filters scan for coverage quality indicators
What skills do employers look for in a Public Relations Manager?
Beyond technical skills, employers screen for Relationship Building, Strategic Thinking, Crisis Management, Stakeholder Management. Relevant qualifications include CIPR Diploma in Public Relations, PRCA Advanced Certificate in PR, APR Accreditation in Public Relations.